A call-you-without-warning type of friend, Samara Hillman has been in the world of PR & Comms, Talent, & Partnerships for over a decade. Over the course of her career holding leadership roles at some of the most recognized and disruptive PR firms in LA + NY, Samara developed a strong sense of how to cultivate and articulate a person and brand’s story. This led her to founding, The Tend Method, a proprietary process and consultancy developed over years of working with founders to tell their story authentically across traditional and progressive media channels. She’s worked with a wide range of clients in various industries including entertainment, beauty, tech, sports, business, home, and fashion, never confining her work or her interests to a specific category, but always leading with possibility, creativity, and devotion.

Through her work, she has helped founders share their stories on broadcast channels like CBS This Morning and TODAY, in magazines such as, Fortune, TechCrunch, and Vogue, through formally produced long-form sitdowns with media brands like UNINTERRUPTED, on stages at SXSW and global UNESCO conferences, and more.

Today, Samara consults directly with clients looking to further define their own brand narratives, tell their story on bigger stages and propel their own and their brand’s growth.